Gooi is a Partner in Skrine’s Intellectual Property (IP) and Technology, Media & Telecommunications (TMT) practice. His main portfolio focuses on IP litigation and enforcement, representing local and foreign clients in a wide range of IP disputes including patents, trademarks, copyright, passing off and domain names.
His practice encompasses advising domestic and international companies on brand protection and anti-counterfeiting strategies. This includes developing online monitoring and takedown programmes on e-commerce platforms, as well as coordinating enforcement actions with the Ministry of Domestic Trade against pirates and counterfeiters.
Gooi has experience in the media and entertainment sector, representing clients in music licensing and film & TV production negotiations. He also has a keen interest in IP issues relating to emerging technologies and digital platforms, including copyright challenges posed by use of generative AI, NFTs and user-generated content on social media.
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