Social Media Strategy & Management

• Lead the planning, execution, and optimization of social media strategies across Facebook, Instagram, LinkedIn, and TikTok.
• Oversee and ensure consistent brand messaging and content quality across all client accounts.
• Identify trends, platform updates, and opportunities to improve content performance and engagement.
• Guide junior team members in content creation and platform best practices.

Content Planning & Copywriting

• Develop and oversee monthly content calendars, ensuring alignment with client objectives and campaign goals.
• Write and review high-quality copy for posts, captions, campaigns, and advertisements.
• Collaborate closely with designers, videographers, and content creators to produce engaging and on-brand content.
• Ensure all content meets brand tone, messaging, and performance standards.

Client Management & Reporting

• Act as a key point of contact for assigned clients, building strong and professional relationships.
• Translate client goals into effective social media strategies and campaigns.
• Prepare and present performance reports, insights, and recommendations for optimization.
• Manage timelines, deliverables, and expectations to ensure client satisfaction.

Videography & Photography (Advantageous)

• Plan, direct, and support video and photo shoots for social media content.
• Work with the creative team to produce short-form videos, reels, stories, and campaign visuals.
• Provide creative direction to ensure content is engaging and platform-optimized.

Meta Advertising & Performance Marketing

• Plan, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Oversee ad targeting, creatives, budget allocation, and performance optimization.
• Analyze campaign data and implement data-driven improvements to maximize ROI.
• Support junior team members in learning and executing paid social campaigns.