When people visit your landing page, you want them to only focus on the product you are promoting.
Adding navigation menus, social media accounts and recommended products may seem like a good idea because you want to expose them to more information, right?
However, this is more likely to give them excuses to leave the page, which they might not remember to return.
While navigation menus are good so that visitors know you have more content, it is important to condense them according to main and subtopics. The goal here is for visitors to make decisions about your service. People are often distracted by irrelevant information when making decisions, especially when making purchases. Too much stimuli may cause stress and turn visitors away from your page.
You want visitors to be sure of your brand when clicking on that button. So, remove these distractions to make sure your visitors stay longer on your page!