2. Memorable branding
For any fans of the show, or even those who simply saw a short clip of it, the read overalls with the Dali mask adds recognisability. It is impossible to associate their costumes with any other show. Aside from the great writing and lovable character, people can recognise the show from afar based on three things; red coveralls, Dali mask, and Bella Ciao.
The way the show combines the three makes it as iconic as the bonnet in The Handmaid’s Tale as well as the top in Inception. It keeps the story fresh in the audience’s memory.
The story itself contains plenty of discussion-worthy themes that spawned a myriad of analysis from experts – expanding the awareness beyond Netflix itself.